Pure Beginnings
Pure Beginnings is a proudly South African company committed to creating safe and sustainable products, which make caring for your family’s health that much simpler. These include baby care, body care and dental care products made with love for your family and the planet. The ingredients used to make Pure Beginnings products are natural and certified organic wherever possible. These ingredients are ethically sourced and fair traded, providing support to local rural communities.
The Pure Beginnings brand is an accredited partner of Phytotrade Africa, and endorsed by Beauty Without Cruelty. Their family-friendly body care products are free of parabens, petrochemicals, aluminium and synthetic fragrances. Faithful to Nature stocks a range of Pure Beginnings products to care for every all your loved ones, young and old.
Showing 21–38 of 38 results
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Pure Beginnings Fun Time Bubble Bath With Organic Aloe 375ml
N$135.00Fun Time Bubble Bath With Organic Aloe
A certified organic, rich, and foamy bubble bath with soothing organic aloe that helps turn bath time into playtime. This citrus scented bubble bath is pH balanced and has ultra-mild surfactants, making it perfect for anyone with sensitive skin or other irritations.
Additional information:
Aloe Vera
Contains antioxidants, enzymes, and vitamins A & C used for centuries as a natural anti-inflammatory ingredient. It has soothing & healing properties and is an excellent moisturiser. Gel is extracted from the leaf of the Aloe Vera plant and is dried to form a powder.
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Pure Beginnings Fun Time Conditioning Shampoo 250ml
N$129.30Fun Time Conditioning Shampoo With Marula Oil
A certified organic, sulphate-free shampoo that is perfect for everyday use. Ideal for children with a normal to dry scalp, the shampoo creates a rich lather when washing, yet still maintains the natural moisture of the scalp. Marula oil helps to seal damaged hair by locking in moisture, and baobab fruit extract protects against dry scalp.
Additional information:
Marula
Marula is rich in essential fatty acids, omega 6 & 9. Its high content of tocopherols, flavanols and catechins make marula oil a strong antioxidant. Marula helps to regenerate skin cells, protects the skin against damaging effects from the environment, and improves hydration and smoothness. It is also effective at keeping hair soft, supple, and moisturised.
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Pure Beginnings Fun Time Kids Wash With Organic Rooibos 250ml
N$110.10Fun Time Kids Wash With Organic Rooibos
A certified organic, mild, yet effective kids wash for little ones who tend to react to conventional soaps containing harsh surfactants such as SLS. With organic rooibos, which is rich in antioxidants, and organic orange peel oil for its calming properties, this body wash is the perfect product to use at the end of the day. It is also suitable to use on hair.
Additional information:
Rooibos
Rooibos is a flavonoid-rich antioxidant, with alpha hydroxy acids, vitamin D and Zinc. It helps fight free radicals in the skin and repairs damage brought on by the elements. Aids in the treatment and relief of acne or pimples. Rooibos is extracted from tea of dried rooibos plants.
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Pure Beginnings Fun Time Kids Wash With Organic Rooibos 500ml
N$161.00Fun Time Kids Wash With Organic Rooibos
A certified organic, mild, yet effective kids wash for little ones who tend to react to conventional soaps containing harsh surfactants such as SLS. With organic rooibos, which is rich in antioxidants, and organic orange peel oil for its calming properties, this body wash is the perfect product to use at the end of the day. It is also suitable to use on hair.
Additional information:
Rooibos
Rooibos is a flavonoid-rich antioxidant, with alpha hydroxy acids, vitamin D and Zinc. It helps fight free radicals in the skin and repairs damage brought on by the elements. Aids in the treatment and relief of acne or pimples. Rooibos is extracted from tea of dried rooibos plants.
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Pure Beginnings Gentle Berry Toothpaste 0-3Yrs 75ml
N$67.40Gentle Berry Toothpaste Fluoride Free 0 – 3 Years
Designed for children under the age of 3, this delicious, natural berry flavoured toothpaste is fluoride-free, making it non-toxic if swallowed. It also contains Xylitol to assist in the prevention of tooth decay.
The Pure Beginnings Gentle Berry Toothpaste is fluoride-free and designed for children up to the age of three. Formulated with a fantastic, natural berry flavour to appeal to the taste buds of little ones, our toothpaste will help get kids into the routine of brushing their teeth regularly – without being put off by the strong minty flavours designed for adults.
- Xylitol – helps inhibit the bacteria that cause tooth decay
- Calcium Carbonate – mild abrasive to protect infant enamel whilst brushing
- Kaolin – gentle clay abrasive to help safely remove plaque whilst brushing
- Age 0-3 years, but may be also be used by children older than that
- Non-toxic if swallowed
- Fluoride-free
- SLS-free
- Certified organic ingredients
Additional information:
The Risk Of Fluoride
The risk of fluoride to our health is something that everyone needs to understand. Even though fluoride may reduce tooth decay when applied topically, it is toxic to the rest of the body, and is likely to create health problems, especially when ingested. Our approach is to avoid this potentially harmful substance completely, and instead use other active ingredients that are effective at inhibiting the growth of bacteria that causes tooth decay.
The Benefits Of Xylitol
One of the greatest benefits of xylitol is how it interacts with bacteria. The cavity-causing bacteria that live in the mouth feed on fermentable sugars and produce lactic acid. This lactic acid is what eventually causes cavities because it eats through the enamel surfaces of our teeth. Xylitol is a non-fermentable sugar alcohol, which means the cariogenic bacteria cannot process it and therefore cannot produce lactic acid. Xylitol also has a unique anti-adhesive quality, which prohibits bacteria from adhering to cell tissue. This assists in maintaining the natural pH of the mouth, allowing teeth to be re-mineralized, which helps prevent cavities from forming in the first place.
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Pure Beginnings Natural Chest Rub 3 + Months 50ml
N$106.80Natural Chest Rub 3 + Months
A 100% natural-origin chest rub, safe for babies as young as 3 months old. Free from petroleum and menthol, and incorporating the powerful healing properties of eucalyptus, tea tree, lavender and frankincense, our chest rub provides a gentle and effective way to help ease congestion.
This 100% natural chest rub with eucalyptus & lavender is the perfect addition to your winter medicine cabinet. Free from petroleum and menthol, it is safe to use on babies as young as 3 months old. Our chest rub combines the powerful healing properties of eucalyptus, tea tree, lavender and frankincense, to gently ease congestion in your little one.
- Eucalyptus – a very popular decongestant which contains powerful anti-bacterial and antibiotic properties. Used for hundreds of years, it is widely accepted as a natural alternative to treat mild respiratory problems such as a cold, cough or bronchitis.
- Lavender – has soothing and calming properties. It is also considered an effective antiseptic and anti-inflammatory.
- Tea Tree Leaf Oil – anti-bacterial and anti-fungal properties, making it an ideal ingredient to help protect against congestion caused by colds and flu.
- Frankincense – has remarkable rejuvenating and healing qualities. With antiseptic, astringent, anti-inflammatory and expectorant properties, it is the ideal cold-fighting essential oil.
Suggested use: Massage a small amount onto the chest, neck and back, especially before bedtime.
Additional information:
Why no menthol for babies?
The menthol praised in most chest rub formulations does not break up mucus in the airways as advertised. The smell of menthol tricks the brain into thinking we are breathing easier, but it does not actually assist in clearing congestion. Inflammation often worsens. Certain ingredients are recognized as irritants to the body, causing the body to produce more mucus to protect its airways. In babies and young children this is especially dangerous, considering their airways are much narrower than those of adults.
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Pure Beginnings Probiotic Baby Sensitive Body Cream 250ml
N$169.00Probiotic Baby Sensitive Body Cream Fragrance Free
A certified organic, soothing, moisturising cream for the most sensitive and delicate of skins. Free from all fragrances and enriched with probiotics, prebiotics and natural plant oils, this is the perfect skin-hydrating product to protect and nourish the microbiome of new-born babies or anyone with ultra-reactive skin.
The Probiotic Baby Sensitive Body Cream is suitable for use following baby’s very first bath. It is formulated to protect the skin’s microbiome with the inclusion of prebiotic and probiotic ingredients. The formulation, ingredients, and product pH have all been considered in order to help the skin’s microbiome to flourish.
- Lactobacillus ferment – a probiotic extract that will help protect the skin from pathogenic microbes and assist in the production of good microbes
- Inulin – prebiotic food source to the good microbes, helping them to colonise over the pathogenic ones
- Shea butter – naturally moisturising and rich in vitamins A & E and essential fatty acids
- Almond oil – softening and soothing to the skin
- Fragrance free – no fragrances or essential oils for the most sensitive of skins
- Petroleum free – will not clog pores and allows skin to breathe
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Nourishes the skin microbiome after bathing
- Highly recommended for use from birth
- Ecocert Certified Organic Cosmetic
Suggested use: Gently apply and massage all over skin after bath or when required. For additional glide when massaging baby or for very dry skin, add a few pumps of the Baby Massage & Bath Oil to the cream and use in combination.
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Pure Beginnings Probiotic Baby Sensitive Cream Wash 250ml
N$141.00Probiotic Baby Sensitive Cream Wash
The Probiotic Baby Sensitive Cream Wash is a head-to-toe body wash suitable for use from baby’s very first bath. Formulated with prebiotic and probiotic ingredients, our cream wash protects the skin’s delicate microbiome.
- Lactobacillus ferment – a probiotic extract that helps protect the skin from pathogenic microbes and assists in the production of good microbes
- Aloe Vera leaf extract – a soothing, healing base which has been used for centuries to treat and care for sensitive skin
- Marula seed oil – a nourishing oil with anti-inflammatory and healing properties
- Fragrance free – no fragrances or essential oils for the most sensitive skins
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Does not strip the skin of beneficial microbes whilst bathing
- Ultra-mild surfactants help maintain the natural oils on the surface of the skin
- Highly recommended for use from birth
- Ecocert certified organic cosmetic
Additional information:
What is your skin microbiome?
The skin microbiome is the complex ecosystem of microbes which live on the skin. Advances in technology reveal that there are over a trillion bacteria living on your skin, most of which are in fact beneficial. These beneficial microbes play a critical role in skin health by:
- Improving skin barrier
- Reducing trans-epidermal water loss
- Promoting immunity against infection
It therefore comes as no surprise that current studies show a connection between skin microbial imbalances and several different skin conditions, including eczema. To help prevent such skin conditions from developing, it is advisable to use products that minimise disruption of the skin microbiome – such as the Probiotic Baby Sensitive Cream Wash, followed by the Probiotic Baby Body Cream.
Suggested use: Apply a small amount to wet hair and body. Rinse after washing and towel dry. In case of contact with eyes, rinse immediately with plenty of water.
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Pure Beginnings Refreshing Shave Creme 150ml
N$129.40Refreshing Shave Creme
This shave crème won’t dry your skin out and is designed to leave you feeling refreshingly cool after your shave. Jojoba oil moisturises the skin, retards water loss and enhances skin flexibility and suppleness. Aloe soothes the skin after shaving and helps to prevent ingrown hair.
Additional information:
Aloe Vera
Aloe Vera contains antioxidants, enzymes, and vitamins A & C. Aloe Vera has been used for centuries as a natural anti-inflammatory ingredient. It has soothing & healing properties and is an excellent moisturiser.
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Pure Beginnings Soothing Baby Body Lotion 250ml
N$144.00Soothing Baby Body Lotion With Organic Baobab
The Pure Beginnings Soothing Baby Body Lotion has been a favourite with moms and babies since the company began. Certified organic and petroleum free, it is soothing, nourishing and ensures baby’s skin is given the best possible start.
- Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
- Shea butter – naturally moisturising and rich in vitamins A & E and essential fatty acids
- Marula seed oil – a nourishing oil with anti-inflammatory and healing properties
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Petroleum free – will not clog pores and allows skin to breathe
- Ecocert certified organic cosmetic
Suggested use: Gently massage a small amount into skin to moisturise when required. Use to massage baby before bed to soothe and calm.
Additional information:
Avoiding Petrochemicals:
Petrolatum (better known as petroleum jelly) and mineral oil are both petrochemicals. They have no nutritive benefit to the skin at all. They give a temporary perception of moisture as they sit on the surface of the skin instead of being absorbed. This creates a reliance on using the product because the moment the surface product is gone, the skin feels dehydrated again.
Mineral oil has also been linked to:
- Clogged pores
- Trapping in toxins
- Slowing skin cell growth
- Disrupting normal hormone functioning
- Robbing the body of magnesium and other vitamins
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Pure Beginnings Soothing Baby Wash and Shampoo 250ml
N$138.00Soothing Baby Wash and Shampoo
A certified organic, mild, all-in-one baby wash and shampoo with gentle surfactants, organic baobab fruit extract, lavender and rose geranium oil. Nurturing and SLS-free, this wash and shampoo will safely and effectively cleanse your baby from head to toe.
The Pure Beginnings Soothing Baby Wash & Shampoo has been loved by moms and babies for over 12 years. Certified organic, with ultra-mild surfactants, our wash is gentle and nurturing and ensures baby’s skin is given the best start at bath time.
- Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- Ultra-mild surfactants – gentle plant-based surfactants that will not strip the skin of its natural oils, leaving it clean but not dry, inflamed or irritated
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Ecocert certified organic cosmetic
Suggested use: Apply a small amount to wet hair and body. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water.
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Pure Beginnings Soothing Baby Wash and Shampoo 500ml
N$189.75Soothing Baby Wash and Shampoo
A certified organic, mild, all-in-one baby wash and shampoo with gentle surfactants, organic baobab fruit extract, lavender and rose geranium oil. Nurturing and SLS-free, this wash and shampoo will safely and effectively cleanse your baby from head to toe.
The Pure Beginnings Soothing Baby Wash & Shampoo has been loved by moms and babies for over 12 years. Certified organic, with ultra-mild surfactants, our wash is gentle and nurturing and ensures baby’s skin is given the best start at bath time.
- Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
- Lavender oil – has natural soothing and antiseptic properties
- Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
- Ultra-mild surfactants – gentle plant-based surfactants that will not strip the skin of its natural oils, leaving it clean but not dry, inflamed or irritated
- pH balanced to that of the skin to provide an optimal environment for the skin microbiome
- Ecocert certified organic cosmetic
Suggested use: Apply a small amount to wet hair and body. Rinse after washing and towel dry. Avoid contact with eyes. In case of contact with eyes, rinse immediately with plenty of water.
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Pure Beginnings Soothing Teething Gel 15ml
N$67.40Soothing Teething Gel
A non-medicated, natural teething remedy, with organic liquorice, marshmallow root extract and chamomile.
The Pure Beginnings Soothing Teething Gel is a natural teething remedy formulated to soothe the pain and help relieve the soreness associated with teething. This non-medicated formula has quickly become a trusted aid for moms looking for a safe, natural alternative to conventional teething gels.
- Liquorice root extract– traditionally used as a numbing agent for teething
- Marshmallow root extract – has been shown to have anti-inflammatory properties
- Chamomile – helps with soothing and calming
- Xylitol – helps inhibit the bacteria that cause tooth decay
- Non-medicated formula
- Benzocaine and Clove oil free
- Petroleum and SLS-free
Suggested use: Wash hands before use. Apply a small amount onto your finger and apply gently onto child’s gums. For best results massage into gums. Use as often as needed.
Whilst we recommend the use of the Pure Beginnings Soothing Teething Gel, here are some other tips you can also try to assist with teething discomfort:
- Allow your baby to gnaw or suck on a piece of chilled food like a whole carrot or a long piece of cucumber. The cold eases the pain, and these foods are easy for your baby to hold.
- Feeding your baby cold foods like yoghurt, apple puree and mashed up veggies can also soothe the ache.
- Place a sterilised teething toy in the freezer for your baby to chew on later to help relieve sore gums.
Additional information:
Liquorice and Marshmallow are not flavour ingredients
The key active ingredients in our Pure Beginnings Soothing Teething Gel include liquorice and marshmallow root extracts. Both ingredients have historically demonstrated strong natural anti-inflammatory properties, thereby assisting in reducing swelling, inflammation and the corresponding pain associated with inflamed gums. Liquorice also acts as a mucoprotective agent – in other words it creates a soothing film over the gum, helping to relieve pain and inflammation in the affected area.
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Pure Beginnings Stick Deodorant Bloom 50g
N$112.10Stick Deodorant Bloom
With the invigorating scent of citrus fruits, this plastic free deodorant is presented in 100% biodegradable cardboard packaging. For long lasting protection, it contains bicarbonate which targets the bacteria that cause malodour.
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Pure Beginnings Stick Deodorant Orchard 50g
N$112.10Stick Deodorant Orchard
With the delicate floral notes of rose blooms, this plastic free deodorant is presented in 100% biodegradable cardboard packaging. For long lasting protection, it contains sodium bicarbonate which targets the bacteria that cause malodour.
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Pure Beginnings Vanilla Mint Toothpaste Fluoride Free 75ml
N$56.10Vanilla Mint Toothpaste Fluoride Free
Designed for children 3 years and older, this delicious, mildly spearmint-flavoured toothpaste is fluoride-free, making it non-toxic if swallowed. It also contains Xylitol to assist in the prevention of tooth decay. The mild hint of mint in the toothpaste allows kids to get used to adult flavours without putting them off brushing their teeth.
Additional information:
Spearmint
Spearmint contains antioxidant compounds including rosmarinic acid. Spearmint protects against and repair damage caused by free radicals.
